Thursday, 15 March 2012

UK crunch time

Since the headline of August 9th 2007, the recession or the credit crunch has been in the headlines for 5 years now and is still going strong. The year 2007 saw something totally unexpected hit the media and the public were shocked by the news! Everyday people were unaware that the days of cheap and easy credit were about to go out of the window. There was much debate about the start of the 2007 financial crisis and where the problems all began. It has been pinpointed to August 2007 when the French bank BNP pariahs initiated a sharp rise in the price of credit (BBC, 2009). After this worrying day, the effects of the credit crunch or financial crisis have continued to ripple through the years and it’s still causing problems today. While many researchers and analysts have looked into the causes of this global recession, one theme appears to sum everything up: Loans and credit were given out to easily and to people who were too risky, banks muddled up debt packages, selling and buying them at a credit rating totally unbefitting for the risk associated. The result, credit prices have gone sky rocketing, confidence in spending, lending and borrowing have plummeted! Where then does that leave us?

A trip down the high street will emphasise the continuing effects of the 2007 economic crisis. Woolworths, Peacocks, La Senza were just some of the high street names to collapse and today’s news highlights that the crisis is still claiming more victims with shops like HMV and game questioning their futures. The perhaps more shocking feature of the crisis, is the banks. Everyone has an expectation that banks are safe...that’s what you lead when growing up, put your money in a bank, they’ll look after it for you and often increase what you save with interest. Well as the economic crisis hit, banks became a black spot, the news of Northern Rock showed how bad banks can go wrong. The once well known bank with a good reputation has now been nationalised, and is still remembered as the bank in the crisis whose customers waited outside to try and get their money before the bank went bust. With big branded and well known shops closing down all around us and banks in trouble, the question that much of the public was asking is what’s happening to our economy?

Well the first thing to note is, while retailers are the visible every day victims of the crisis, consumers, banks, the government and basically everyone with a loan, any financed belongings or those who just like shopping are victims. The BNP Pariahs price rise for credit was only the start. By February 2008 UK consumer confidence hit a nine year low (Guardian, 2010) with inflation reaching unprecedented levels, job losses due to business cut backs and closures, consumer spending is only for the few and lucky. You may ask, why then doesn’t everyone borrow money? If only it was that easy, the way the recession works is, it affects everything in terms of the economy. The once easy to get credit and loans from the banks is now near impossible to get your hands on. Everyone is far too risky, and as a result those who have a mortgage are much more likely to default, while those who want a mortgage, Good Luck!

The housing market is one which is beyond a doubt still suffering, not only is it difficult to get a mortgage because banks don’t have the money and won’t lend it to people because of the risk of default. The housing market has seen prices falling at a dramatic rate, with those who had mortgages looking at futures of negative equity (Guardian, 2010).

All of these recessionary affects look like they are going to continue into the foreseeable future, only this week are we seeing the continuous rippling consequences. The gaming retailer GAME is one company in the headlines this week. It hit the news when the gaming retailer failed to impress suppliers and as a result couldn’t get its hands on the much awaited Mass effect 3! This seriously will affect sales, reputation and customer loyalty as having the most up to date games on the release date is a key success factor for this company. The losses from this are substantial and the BBC reported that because of the sales loss, rent is likely to go unpaid, resulting in the company possibly entering administration (BBC, 2012)! How many more high street retailers can possible disappear? And will this recession ever end?

The causalities of the credit crunch are likely to continue, with companies like HMV and Water stones already showing signs of following GAME. The outlook for the UK is questionable and much argued, some say the housing market is on the increase and money is getting easier to lend. However it’s hard to believe when we are still seeing massive retailers closing on our high street, unemployment rising continuously and for sale signs outside of houses for months or years (BBC, 2012)! It seems the future of the economy is unpredictable and unknown.


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