Shareholder wealth maximisation has been a theme throughout the previous blogs as the main corporate objective. If that is their main objective, what else do companies aim to achieve?
Companies can have many goals, aims and objectives, all you have to do is look on their websites but one objective that keeps making an appearance is corporate social responsibility. Many people see companies as money grabbing, unethical and greedy entities, evidently some are worse than others! So what is it that companies do to show the public and potential investors that they are not bad news?
The first question that needs to be considered is what is corporate social responsibility? Well in simple terms it’s when a company acts in a way that socially respected and accepted. This can be anything from being environmentally friendly (the most common form) to being aware and helpful in the companies chosen location, such as contributing money to the local area. There are many examples that dominate companies which show them being socially responsible, but how does this impact on the company as a whole?
One company who hit the news in 2011 was HP, an electronics company, which most people will know for their laptops, printers and ink cartridges. HP was found by the campaign group Greenpeace to be “the most sustainable consumer electronics maker” (BBC, 2011), they topped companies such as Dell and Nokia. Greenpeace highlighted in their report that “This year HP is in top position because it scores strongly for measuring and reducing carbon emissions from its supply chain, reducing its own emissions and advocating for strong climate legislation” (Greenpeace, 2011) The title of “most sustainable consumer electronics maker” shows them being socially responsible, as it required them to be the most efficient in cutting out waste and reducing their carbon footprint. Yet, what is the point in this, they are supposed to be focusing on shareholder wealth maximisation not reducing their carbon footprint?
Although, shareholder wealth maximisation is the main goal of a company, they need objectives which help them achieve this. Many investors have a portfolio of companies which they have invested in. Within this portfolio is a checklist, which states key features they want to find or not to find in a company for example ‘I will only invest in a company that shows consideration to the environment’. In cases like this HP wouldn’t be discounted, as they are showing themselves to be socially responsible especially in terms of the environment. The outcome may well be, more investors on board which equates to more money and investment in activities which will grow the company and maximise long term shareholder wealth.
HP is not the only company showing corporate socially responsible behaviour: Sainsbury’s and their active kids vouchers, shows a responsible nature towards schooling and the fight against obesity. Another example would be car companies, producing low emission cars in a fight to save the environment. Also the government introducing a grant scheme which reduces the price of electric cars shows another level of social responsibility.
Sources used:
http://www.greenpeace.org.uk/blog/climate/top-spot-goes-hp-our-latest-guide-greener-electronics-20111109
http://www.bbc.co.uk/news/technology-15671823



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